PlayPrint has a specialised in house team of digital promotion
experts, (called ePlay Central) offering Turnkey digital
promotions.
Digital
promotions can be stand alone, or part of an integrated
promotion involving; print, traffic driver cards, on pack
advertising, or publications. Key elements are outlined
below:
ePlay
Design
We offer both graphic and online design services to ensure
all aspects from look and feel to the mechanics behind the
promotion.
ePlay
Display
Branding and image are key components of any promotion.
You can configure or customize from our existing range of
electronic promotion pieces. Alternatively you can go for
a bespoke solution based on the ePlayDisplay framework.
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ePlay
Encoding
By generating secure digital codes and linking them into
your promotion we can offer unparalleled control, tracking
and analysis. Alternatively we can offer the option of using
your existing product codes in order to increase product
reinforcement.
ePlay
Server
This product is 'the Brain' of digital solutions enabling
Clients to specify the unique experience each customers
will enjoy. It gives complete and dynamic control over all
stages of the promotion.
Response
Tracker
Our Response Tracker product allows you to capture outbound
channel information adding to the control over the promotion.
You can capture details based on distribution channel or
key customer segment and plan your marketing campaign accordingly.
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Response
Analysis
Full information and statistics are available on participation
rates and redemption rates by all criteria captured in Response
Tracker. You can learn about your customer, analysing trends
to ensure continued effectiveness of promotions.
ePlay
Production
We can support your Digital Promotion with high impact printed
materials (e.g. scratch cards, registration cards, etc.).
ePlay
Fulfillment
We have years of experience fulfilling promotion prizes
like watches, t-shirts, teddy-bears and pens to consumers
by telephone and mail and more recently online fulfillment
of automatic prizes like mobile ring-tones, logos, screensavers
and horoscopes using defined access codes for automatic
prize redemption.
For
more information visit ePlay
Central.
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